Before adopting a strategy or an approach, the company did research to develop its insights about the emerging highly competitive, technology driven STEAM Education market in Pakistan.
The company formulated following strategies to transform the brand popularity and drive its sales after observing its research: The company had selected Facebook and Instagram platforms to mark its presence on social media and hired an employee for Social media role for building and nurturing its audiences.
It focused on integrating its programs on social media and product launches events for effective engagement of the audience through vibrant and youthful activities and contents Tried to gain maximum strategic advantage and competitiveness with its two major attributes – quality and stylish looks.
Generated widespread awareness and social media engagement through series of contests, quizzes and crowd sourced content Collaborated with school and college-level ground activities. Rewarded the winners of the different contests with merchandise.
Adopted the most effective content strategy by engaging audience and through sharing of photo and video contests through a Facebook app and by running online campaigns.