Ecommerce Company

Zinnia Folk Arts

About

Please describe your company and your position there.

I own a small Mexican folk art import business with a brick and mortar store in Minneapolis, Minnesota, and an e-commerce website. We feature a selection of top-quality handmade Mexican crafts personally curated through visits to artisans in seven Mexican states.

OPPORTUNITY / CHALLENGE

For What projects/services did your company hire Inov8lab?

I engaged Inov8lab to update my e-commerce website and optimize it for mobile platforms.

What were your goals for this project?

I engaged Inov8lab to update my e-commerce website and optimize it for mobile platforms.

SOLUTION

What were your goals for this project?

Inov8lab built my original site in 2013, and I was very happy with their methods and design. We were able to establish an online e-commerce presence, and I was pleased with the results.

I contacted them again in early 2017 for marketing suggestions to increase my conversion rate and focus more on the target customer. One of their many recommendations was that the site needed to be mobile responsive. I didn’t look for other vendors because I had been pleased with their earlier work.

Describe the scope of their work in detail.

The process began with a lengthy online questionnaire about my goals and desired results, followed by a phone call from the project coordinator to ensure we all understood the scope. Phase deadlines were established as well as what was required of me to keep the process moving.

I was very involved in the process, sharing several calls with them that included information additions or clarifications. They also provided explanations, analysis, and recommendations concerning my existing website. In the end, the team delivered a beautiful, completely revamped and mobile responsive Shopify site on time.

The new website features a streamlined backend for better control of inventory numbers, larger photographs, a well-designed pop-up for encouraging mailing list sign-ups, and an overall clearer picture of the purpose and story behind the business.